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Responsive Web Typography

Hi, I’m Jason

Photo of me, Jason Pamental

My name is Jason Pamental. I’m a design strategist, UX leader, technologist, expert in web typography, and Invited Expert on the W3C Web Fonts Working Group. I write, speak, and work with teams and brand owners on how to set type better on digital platforms. I’ve spoken with organizations like Adobe, Audible, Condé Nast, GoDaddy, IBM—and given presentations and workshops at conferences all over the world. I also publish a newsletter on web typography.

Type is how we ‘hear’ what we read

Since the introduction of Variable Fonts in late 2016, I’ve spent a good deal of time researching, writing about, and  working with them, and am convinced they are the future of type—and indeed design—on the web. I’ve designed demos for Type Network and Monotype (with an article & demo page I wrote and designed), spoken about that at Adobe Typekit's ‘Typekitpalooza’ internal conference, been quoted about them by Microsoft and in Communication Arts, and presented about them at An Event ApartTYPO Labs Berlin, and many more.

If your brand needs to speak more clearly, or your content needs to be more easily read, or you just need a fresh set of eyes on your strategic challenges—please get in touch. I’d love to help.

Jason is keenly aware of cutting-edge design techniques, but also commands a deep knowledge of, and reverence for, how we got where we are today. He is quick but patient, generous, respectful, and a wealth of valuable resources.

Tim Brown, Head of Typography at Adobe
Responsive Typography by Jason Pamental (book cover)

In print

I wrote Responsive Typography back in 2014 in order to help designers and developers learn the basics of good typography and how to practice it on the web. You can find it on Amazon here, or have a look some other articles I’ve published in the resources section.

Hire me to

Improve your type & typography

Type is the fundamental building block of design and user experience. I can help strengthen brand voice, improve user experience, and dramatically increase performance. Let’s tame your type

Tackle digital strategy challenges

I’ve been leading strategy engagements for large and small organizations for nearly two decades, and can help you answer the critical ‘why’—and make sure that leads to the right ‘what’ and ‘how.’ Let’s knock out your strategy and UX challenges

Help your team work smarter

Years spent building and leading digital teams at agencies have resulted in workflows and processes that have benefitted in-house and agency teams alike. Better client relationships and more fluid, nimble collaborations between project management, content, design and development await! Let’s be nimble, not just agile

Speak at your office or event

Having spoken at over 50 national and international events—from small hands-on workshops to keynote presentations—I’m always excited to share what I’ve learned, and attendees will walk away with equal parts inspiration and actionable learnings. Let’s get learning together

Upcoming events

Latest writing & rambling

Latest typography tips

Fancy numbers next to content blocks to show reading order

Conjuring up a better numbered list

Friday, 22 November, 2019

One thing I’ve ended up doing on several projects lately—including my own site—is to style ordered (and unordered) lists with a slightly different approach than in the past. It’s always been frustrating that by default you can’t style the numbers...