Skip to main content
Responsive Web Typography

Hi, I’m Jason

Photo of me, Jason Pamental

My name is Jason Pamental. I’m a design strategist, UX leader, technologist, expert in web typography, and Invited Expert on the W3C Web Fonts Working Group. I write, speak, and work with teams and brand owners on how to set type better on digital platforms. I’ve spoken with organizations like Adobe, Audible, Condé Nast, GoDaddy, IBM—and given presentations and workshops at conferences all over the world. I also publish a newsletter on web typography.

Type is how we ‘hear’ what we read

Since the introduction of Variable Fonts in late 2016, I’ve spent a good deal of time researching, writing about, and  working with them, and am convinced they are the future of type—and indeed design—on the web. I’ve designed demos for Type Network and Monotype (with an article & demo page I wrote and designed), spoken about that at Adobe Typekit's ‘Typekitpalooza’ internal conference, been quoted about them by Microsoft and in Communication Arts, and presented about them at An Event ApartTYPO Labs Berlin, and many more.

If your brand needs to speak more clearly, or your content needs to be more easily read, or you just need a fresh set of eyes on your strategic challenges—please get in touch. I’d love to help.

Another excellent presentation by @jpamental, a powerful advocate for #variablefonts in web design, with many references to @TypeNetwork’s pioneering role in developing and experimenting with the OTvar font format and making resources available for all. #typolabs18

Yves Peters, designer, speaker, author @ Type Network and some other stuff here
Responsive Typography by Jason Pamental (book cover)

In print

I wrote Responsive Typography back in 2014 in order to help designers and developers learn the basics of good typography and how to practice it on the web. You can find it on Amazon here, or have a look some other articles I’ve published in the resources section.

Hire me to

Improve your type & typography

Type is the fundamental building block of design and user experience. I can help strengthen brand voice, improve user experience, and dramatically increase performance. Let’s tame your type

Tackle digital strategy challenges

I’ve been leading strategy engagements for large and small organizations for nearly two decades, and can help you answer the critical ‘why’—and make sure that leads to the right ‘what’ and ‘how.’ Let’s knock out your strategy and UX challenges

Help your team work smarter

Years spent building and leading digital teams at agencies have resulted in workflows and processes that have benefitted in-house and agency teams alike. Better client relationships and more fluid, nimble collaborations between project management, content, design and development await! Let’s be nimble, not just agile

Speak at your office or event

Having spoken at over 50 national and international events—from small hands-on workshops to keynote presentations—I’m always excited to share what I’ve learned, and attendees will walk away with equal parts inspiration and actionable learnings. Let’s get learning together

Latest writing & rambling

Tillie looking to the side

She told us all you wanted was love

Sunday, 29 May, 2022

We called her on a Sunday morning, thinking we wanted a companion to your cousin Tristan. As crazy seems to happen, we soon found ourselves in the car with him, driving out to Thomson Ridge—150 miles on snowy roads in...

Latest typography tips

Light and dark modes compared on the site

The reader’s right: preferences and light modes

Tuesday, 7 July, 2020

There are a couple of things I’d like to show you this week. One is a relatively small but important step forward for the book project: supporting light modes (with user preference setting). The other is more important to me...

Chapter one in print and on the phone

Part 6: On the nature of ‘book’-ishness

Friday, 29 May, 2020

This week is one I’ve been awaiting for quite some time. Really since before I even started this process. It’s also the first time I’m posting something that I know is broken in a lot of browsers. But where it...

Text scaled for small screen and large

Part 5: Dynamic Typography Redux: clamp() on it

Monday, 18 May, 2020

This week has a big update to the typographic scaling that features some very new CSS about which I’m pretty excited. It’s featuring a new way of defining low, scaling, and high values for things like font-size that removes a...