We called her on a Sunday morning, thinking we wanted a companion to your cousin Tristan. As crazy seems to happen, we soon found ourselves in the car with him, driving out to Thomson Ridge—150 miles on snowy roads in...
Hi, I’m Jason
My name is Jason Pamental. I’m a design strategist, UX leader, technologist, expert in web typography, and Invited Expert on the W3C Web Fonts Working Group. I write, speak, and work with teams and brand owners on how to set type better on digital platforms. I’ve spoken with organizations like Adobe, Audible, Condé Nast, GoDaddy, IBM—and given presentations and workshops at conferences all over the world. I also publish a newsletter on web typography.
Type is how we ‘hear’ what we read
Since the introduction of Variable Fonts in late 2016, I’ve spent a good deal of time researching, writing about, and working with them, and am convinced they are the future of type—and indeed design—on the web. I’ve designed demos for Type Network and Monotype (with an article & demo page I wrote and designed), spoken about that at Adobe Typekit's ‘Typekitpalooza’ internal conference, been quoted about them by Microsoft and in Communication Arts, and presented about them at An Event Apart, TYPO Labs Berlin, and many more.
If your brand needs to speak more clearly, or your content needs to be more easily read, or you just need a fresh set of eyes on your strategic challenges—please get in touch. I’d love to help.
Jason is keenly aware of cutting-edge design techniques, but also commands a deep knowledge of, and reverence for, how we got where we are today. He is quick but patient, generous, respectful, and a wealth of valuable resources.Tim Brown, Head of Typography at Adobe
Hire me to
Improve your type & typography
Type is the fundamental building block of design and user experience. I can help strengthen brand voice, improve user experience, and dramatically increase performance. Let’s tame your type
Tackle digital strategy challenges
I’ve been leading strategy engagements for large and small organizations for nearly two decades, and can help you answer the critical ‘why’—and make sure that leads to the right ‘what’ and ‘how.’ Let’s knock out your strategy and UX challenges
Help your team work smarter
Years spent building and leading digital teams at agencies have resulted in workflows and processes that have benefitted in-house and agency teams alike. Better client relationships and more fluid, nimble collaborations between project management, content, design and development await! Let’s be nimble, not just agile
Speak at your office or event
Having spoken at over 50 national and international events—from small hands-on workshops to keynote presentations—I’m always excited to share what I’ve learned, and attendees will walk away with equal parts inspiration and actionable learnings. Let’s get learning together
Latest writing & rambling
Latest typography tips
There are a couple of things I’d like to show you this week. One is a relatively small but important step forward for the book project: supporting light modes (with user preference setting). The other is more important to me...
This week is one I’ve been awaiting for quite some time. Really since before I even started this process. It’s also the first time I’m posting something that I know is broken in a lot of browsers. But where it...
This week has a big update to the typographic scaling that features some very new CSS about which I’m pretty excited. It’s featuring a new way of defining low, scaling, and high values for things like font-size that removes a...