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Responsive Web Typography
Talk

Getting graphic: reinventing design with type on the web

Graphic designers have customized layouts and title pages in magazines for decades. But, between the limited technology of the early web, and our race to systematize design once we had sufficiently capable technologies, we’ve missed out on much of what good graphic design has to offer.

Now that we’ve designed our systems, polished our patterns, and perfected our pages, it’s finally time to refocus on the specifics. With scaling typographic systems, we can leverage the power of modern CSS and variable fonts to create compelling, unique design variations tailored for the content they render. We’ll look at powerful examples of poster and publication design, and explore how many of those concepts can be incorporated in our own work in compelling and sustainable ways.